Name selection is a very exhausting, frustrating and overwhelming experience, on the other hand, what’s in the name apparently a lot and that’s why you should invest the time, cost when launching the name of the first business. Name and logo selection is the most psychologically complex thing; the company goes through all stages of development like logo selection to name choosing, banner and budget. Out of this, the logo and name selection is the most important for the obvious reason that all the future marketing process will depend of this decision to some extent. It always happens that we ended up with terrible names.
Here are 4 methods that have developed over the years which will help you in picking the perfect name for the startup.
1. Never forget that your startup name is the first thing to come out of your mouth whenever you pitch your company and naming is the straight forward process. Keep a log of all the new names and keywords come to your mind and identify the favourites and study how they were formed. You can also link it to your company’s market like your values for the company, which makes your company a unique startup etc. Then find the original keywords with the help of Thesaurus to find synonyms of your keywords.
2. With the help of the search engine enter the keywords and see if there are any quality word combinations available for your company. Next step could be to find the logical abbreviations and generate some word derivations. With the help of this study, you will be able to generate results in order to build an understanding of how the keywords can be acknowledged into company names.
3. Brainstorming will help to list the names and finally, you can find out which one is perfect for your startup. If you are messed up and still confuse the better option is to ask the audience about the names. A/B test will help you find out how much receptive my target segmentation would be with each business name. Just make sure the target you are using for the analysis is of correct people.
4. Now it’s time to search the domains with the set prices you are willing to pay. Companies like BuyDomains.com and Sedo.com will help you in filtering your search. Now you will be in a position to assess whether the prices of your domain are worth paying. Expose yourself to domain portfolios to make sure that no other names are generated from your keywords. You can explore domain portfolios for novel ideas.
Perform these steps and you will bump into the perfect name for your startup. Now it’s time to choose the perfect logo for the company. A logo is a way of summarizing the essence of the brand. Emotions are attached to the logo and those emotions can produce a sense of relationship and brand allegiance in the customer. Here are some points to remember before you design a logo for your startup.
Color is an important factor in designing. What happens when you walk into the room painted green you feel calm and peaceful or what happens when you wear a red T-shirt as it makes you a little hyper? So color has a massive role in how a logo is received by the consumers. Choosing the right color is as important as designing a logo. Before selecting the color just think on certain parameters like which color represents your brand personality, eyestrain, services, ability to attract attention, visibility at night and characteristics of the products. For example, Yellow color is not suited for funeral logo as it represents energy, happiness and sunshine. Also, think about the colors your competitors are using and what vibes it is portraying.
By choosing the right color you can be differentiated from your main competitor. A perfect logo is a waste if your customers are not able to read it, keeps it simple. As you get through the logo for your startup now it’s time to get a designer to create your logo which maximizes your market potential.
Comments